It was a great privilege to be invited to speak at the 2016 TASME Conference (Trainees in the Association for the Study of Medical Education), where I spoke on the topic of "Writing in medicine - How to Capture an audience: Social media, editorials, letters and clinical commentaries". The standard of the presentations and posters was excellent, and reflects very well on clinical trainees and medical students.
Social media differentiates itself from more traditional forms of media by its immediacy and its focus on social interaction. Websites and online forums allow users to share information through interactive electronic exchanges. Many businesses now incorporate social media into their marketing strategies to deliver key messages, advertise services or improve communication with clients. The NHS, doctors and health professionals have been slower to take up the use of social media but we are now also now seeing increased use of social media in the health sector. In this workshop, I discussed how health professionals can use social media to get their messages across to patients, and also the use of social media in education and campaigning. I also discussed writing for traditional medical journals with a focus on publications such as editorials, commentaries, letters and clinical discussions.
My presentation can be viewed via a Dropbox link.
Social media differentiates itself from more traditional forms of media by its immediacy and its focus on social interaction. Websites and online forums allow users to share information through interactive electronic exchanges. Many businesses now incorporate social media into their marketing strategies to deliver key messages, advertise services or improve communication with clients. The NHS, doctors and health professionals have been slower to take up the use of social media but we are now also now seeing increased use of social media in the health sector. In this workshop, I discussed how health professionals can use social media to get their messages across to patients, and also the use of social media in education and campaigning. I also discussed writing for traditional medical journals with a focus on publications such as editorials, commentaries, letters and clinical discussions.
My presentation can be viewed via a Dropbox link.
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