Use of social media by health professionals

I was invited to speak at the Best Practice 2014 Conference where I spoke about the use of social media in healthcare, drawing upon my experience as an academic clinician. My lecture was well-attended with many delegates standing because all the seats had been taken. This illustrates doctors' interest in the use of social media and in particular its role in patient education, promoting the use of preventive activities such as immunisation and improving the quality of care that patients receive. You can view a copy of my presentation at the event.

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